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Julkaistu 4. 2. 2011 Teksti Umami, kuvat Michaela Björklöf Ei kommentteja Michaela

Newcomers steal the show at Stockholm Fashion Week

It is obvious that something is about to happen in Stockholm and despite the coldish weather the streets are crowded with fashionistas more than ever. The line-up at Berns Salonger is expanding with international bloggers, press and stylish invitees. The front row is reserved for buyers, press and the most influential bloggers holding a firm grip on their camera. Yes, the Mercedes-Benz Fashion Week in Stockholm is up and running. After weeks of preparation it all comes down to three intense days of Swedish fashion.

This season we are looking at a new wave of talented designers, like Natalia Altewai and Randa Saome for Altewai.Saome and Ana Hernández for Hernández Cornet. Along with other established designer brands like Tiger of Sweden and Whyred,  Stockholm is once again showing its potential in the fashion industry.

Altewai. Saome

There is no question about which designer brand won the audience over at MBFW in Stockholm. Altewai.Saome´s innovative design is the work of Natalia Altewai and Randa Saome, both having a background in the Italian fashion industry. As odd as it may sound, the designers set out to design the A/W 2011 collection inspired by a electronic device that fell and broke in their studio. And yes, you certainly see the source of inspiration with the details. The autumn/winter 2011 collection is a harmonic mixture of minimalism and futurism, creating an appealing clean cut with a hint of masculinity. Dominated by  trendy colour blocking and some Southern European vibes – Altewai. Saome creates an demand to shop for the collection´s most wanted. More info: Altewai. Saome

Photos: Michaela Björklöf

Hernández Cornet

Ana Hernández is the designer behind Hernández Cornet since 2007 and she is a graduate of Beckmans College of Design.  The A/W 2011 collection ”Object Trouvé” is inspired by the famous artist Marcel Duchamp´s words of wisdom: ” If a shadow is a two-dimensional projection of the three – dimensional world, then the three-dimensional world as we know it is the projection of the four-dimensional Universe”. You do find traces of avant-garde  in this sleek and elegant collection, where the most appealing elements are shiny belts made out of bent silver cutlery combined with an open back dress. More info: Hernández Cornet

Photos: Michaela Björklöf

Swedish design is known for being practical and functional. But it seems that times are changing and the designers are looking for new contemporary approaches in fashion. Using contrasting materials, combinations of different textures and mixing futurism with minimalism – the Swedish designer brands are taking the fashion scene by storm.  I am personally looking forward in the future seeing more of these new ideas and innovations by talented Swedish designers. More info: Mercedes-Benz Fashion Week in Stockholm.

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